Your Membership Plan

RELEVANCE:As educator Laurence J. Peter once said, “If you don’t know where you’re going, you will probably end up somewhere else.” Having a plan helps you reach your goals.

Learning objectives

At the end of this session, participants should be able to help clubs:

  • Create or refine a vision for their club
  • Develop a membership plan for their club
Speaking points
  • A membership plan,which is part of a club’s strategic plan, outlines its goals and strategies for attracting new members and engaging current ones.
  • Having clubs visualizing where they want to be in 3-5 years can help them think of goals for their membership plan.
  • Involving all members in the process to gives them a sense of responsibility in the club and motivation to achieve the goals.
  • Yearly goals should be entered and tracked in Rotary Club Central.
  • Encourage clubs to use the worksheet Membership Development Plan below (and in Strengthening Your Membership) to build their club’s plan.