Strategies for Attracting New Members

RELEVANCE:Clubs need new members in order to be vibrant and active.

Learning objectives

At the end of this session, participants should be able to help clubs:

  • Customize an approach for attracting members based on the needs of their target groups
  • Develop a plan for engaging prospective members
Speaking points
  • Participating in service and having fun with fellow members are the primary reasons that people join and stay in Rotary.
  • To attract new members, it’s important that clubs assess which areas they are doing well in, which areas need attention, and whether their club reflects the values of Rotary.
  • Clubs should identify which professions and demographics are missing from your club so you can focus on these groups while seeking new members (the classification and member diversity assessments will help you).
  • Rotaractors can now be members of a Rotary and Rotaract club at the same time.
  • Develop a pool of potential candidates, such as women, young professionals, alumni, recent retirees, an ethnic group, or Rotaractors to target in your promotional efforts (the prospective member exercise will help you do this).
  • Once you’ve identified your target group, tell the group about the relevance, value, and benefits that a Rotary membership offers — this is often called a value proposition. Your approach to attracting these demographics will differ based on each group’s needs.
  • District governors, executive secretaries, and district membership chairs receive emailed alerts when an online membership lead is assigned to the district. Regularly check with these people who have expressed an interest in joining Rotary, learn more about them, and assign them to a club in your district.
  • Meet with prospective members and decide whether they’re suited for a club in your district by asking them what they’re seeking. Encourage club members to do the same. If they are suited for a club other than your own, refer them.